Without a trace of buzz, Facebook released its meme-making app last week to work with other platforms of the company.

The media site “The Information” is the first one to notice its release as it was not announced publicly. It was left undetected until the site reported it on Monday.

As stated on its description on iOS, the app enables users access to images, text, emojis, filters, and effects to create memes which can be easily shared with social media platforms such as Facebook, Instagram, Messenger, and more.

The group behind this app is the NPE team (New Product Experimentation) of Facebook. According to Facebook, they create apps that change rapidly and can be shut down right away if found not useful to people.

There are three apps made by NPE that target school-aged users which can be now downloaded: Whale, Aux, and Bump.

However, the meme-making app “Whale” is only available on the Canadian App Store. Its availability on other markets aside from Canada has not yet been confirmed. Considering the nature of the team, it is most likely to exist only in Canada.


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