Instagram went global with its battle against misinformation on Monday, building alliances with fact-checkers around the world to uncover deception in shared photos and videos. 

“Today’s expansion is an important step in our ongoing efforts to fight misinformation on Instagram,” the service said in an online post, after its launch of a US-based fact-checking program early this year. 

“Photo and video based misinformation is increasingly a challenge across our industry, and something our teams have been focused on addressing.”

There have been third-party allies in the US to help identify, review, and label bogus posts. These fake contents are ignored, therefore Instagram block them from search or recommendation. Aside from that, they have a warning label that users may encounter. 

“When content has been rated as false or partly false by a third-party fact-checker, we reduce its distribution,” the Facebook-owned social platform said.

“In addition, it will be labeled so people can better decide for themselves what to read, trust and share.”

Branding falsified posts and anti-bullying

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Once a post is believed to be deceptive, software searches for it across Instagram platform and then brand it accordingly. 

“We use image matching technology to find further instances of this content and apply the label, helping reduce the spread of misinformation,” Instagram said.

“In addition, if something is rated false or partly false on Facebook, starting today we’ll automatically label identical content if it is posted on Instagram (and vice versa).”

Instagram will also broaden by developing its anti-bullying feature earlier this year. 

As people write their comments and captions, artificial intelligence software will scan them and then notify users if the words could be considered offensive. 

“We’ve found that these types of nudges can encourage people to reconsider their words,” Instagram added. 

Meanwhile, Facebook has already been using third-party fact-checkers in several countries, according to its website. 

Facebook posts that are content flagged by users, as well as material tagged by software that is continually being refined by the California-based media giant get reviewed by fact-checking teams. 

READ:Twitter now allows you to post iOS Live Photos as GIFs

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