Jollibee is the largest fast-food chain brand in the Philippines, operating a network of more than 1,400 stores. It is also a dominant market leader in the Philippines. This “bee” inspired fast-food chain enjoys the lion’s share of the local market. The shares run more than all the other multinational fast-food brands in PH combined.
Early Thursday, Jollibee issued a statement saying it will close down its Bonifacio-Stop Over branch for 3 days. The closure will function as compliance review and retraining of its personnel. The decision also came after the viral “fried towel” incident. The company expressed deep concern and pointed to “deviations” from standard preparation procedures by unnamed personnel. “Jollibee has carefully developed and complied with food preparation systems. These systems ensure that we deliver excellent quality products and customer satisfaction. We will continue to endeavor to deliver on the high standards we have set for ourselves and franchisees.”
Jollibee has carefully developed and complied with food preparation systems to ensure that they deliver excellent quality products and customer satisfaction.
The fried towel incident happened when family’s late night snack craving turned into a sad incident, when instead of juicy fried chicken, they were delivered fried towel! Although hard to believe, the incident did happen recently, in the Philippines.